Co-Brand Credit Card · Mobile
Nykaa Co-Brand Card
A credit card that feels like Nykaa - not like a bank that hired a Nykaa designer.
Overview
Nykaa's co-brand credit card experience - living inside the shopping context users already trust, making beauty rewards feel earned rather than calculated, and keeping every regulatory disclosure exactly where it needs to be without letting it kill the experience.
The problem
Most co-brand cards default to the bank's UI with a logo swap. The challenge here was the opposite: make it feel native to Nykaa's universe while keeping the regulatory surface unambiguous.
Approach
- 01
Map the seam before designing either side
Studied Nykaa's app patterns and mapped them against the issuer's compliance surface. The seam between brand world and bank world had to be defined explicitly.
- 02
Brand-led visuals, bank-led disclosures - never blurred
The application flow leads with Nykaa's visual identity. The moment a regulatory disclosure appears, it's unambiguous.
- 03
Make rewards feel like the point, not a footnote
The module translates spend into beauty value - what this purchase unlocks, what tier you're approaching.
- 04
Build once, ship across every co-brand partner
Designed as a component contract. The same system ships across every Falcon retail co-brand with brand theming swapped at the token level.
Highlights
Outcome
Falcon's reference co-brand experience - the template every new retail partnership is built on.