About
I design credit products for Indian banks - from regulatory constraint to live in market.
I joined Falcon as employee #12 and built the design practice from nothing: the system, the standards, and the way design works with engineering and compliance here. Since then I've shipped credit cards, Credit Line on UPI, prepaid and FD-backed credit across six product verticals - through a Series A raise and an NPCI partnership.
My work isn't slideware. KVB - a 108-year-old bank - launched five credit card variants on flows I designed: 9,608 active cards, 56,994 monthly transactions, ₹54.9 Cr+ in monthly transaction value. Jana Small Finance Bank's Credit Line on UPI was designed end to end, built by engineering, demonstrated at Global Fintech Fest, and is currently in bank testing ahead of launch. Both were shown at Global Fintech Fest 2025, Asia's largest fintech conference.
I own product design end-to-end across six verticals: retail and corporate credit cards, Credit Line on UPI, savings, FD, prepaid, and gift cards - for 50,000+ end users across native apps, dashboards, and partner portals.
How I work with teams
Critique is a working session, not a presentation. I run design reviews with the product manager, the engineering lead and whoever owns the compliance question for that flow, and I bring the states nobody wants to look at - failures, overdue accounts, partial KYC - rather than the happy path. Decisions get written down in the file so nobody has to remember what we agreed.
With engineering, my job doesn't end at handoff. I annotate edge states, name tokens to match the front-end variables, and stay through dev QA - validating production builds against the spec before each cycle rather than filing opinions afterwards. On KVB that meant three handoff rounds to production parity.
With compliance, regulation is a design constraint, not a handcuff. KYC has mandatory steps. KFS consent has a prescribed format. UPI mandates have hard confirmation requirements. The design question is never whether to include them - it's how to sequence them so people complete rather than abandon. Across CLOU, FD-backed credit and card onboarding, I've shipped compliant flows with measurably lower drop-off by designing each checkpoint as a moment that builds confidence.
Mentorship is the part I'm proudest of. Being the only designer at Falcon for a long stretch meant the standards had to live somewhere other than my head, so I built them: Tijori, the documentation, the review path, the QA habit - and then used them to onboard the junior designers who joined after me, reviewing their work weekly and handing over whole surfaces rather than tickets. At Internshala I planned the design roadmap, assigned work across the team, led the student-side projects and mentored designers directly.
Tijori - the design system
I built Tijori from the ground up - Falcon's production design system, spanning all six verticals. It cut component duplication by ~60% and held design consistency as the org scaled from 12 to 92 people across engineering, product, and business teams.
Operational UX
Falcon's internal ops team was navigating 6 product verticals through a dashboard built for 3. I ran 8 moderated usability sessions with operations managers, identified the top 4 task flows driving the highest abandonment, and rebuilt the information architecture. Post-launch measurement showed a 40% reduction in time-on-task, endorsed by C-suite for org-wide rollout. Read the full case study.
Before Falcon
At Internshala, a structured A/B testing programme across 8 funnel variants drove a 15% lift in premium conversions across a 6M+ user base - validated with Mixpanel, not eyeballed. At Kite, designed enterprise SaaS workflows for corporate expense management and virtual card issuance, cutting approval turnaround by 30% through a role-based ops dashboard built for finance teams at companies including Dunzo.
Six verticals, one practice
Retail and corporate credit cards, Credit Line on UPI, savings, FD, prepaid and gifting - each with its own regulatory surface, partner bank and ops team, all running on one design language and one set of standards.
Recognition
CEO-to-Employee · Falcon
Pinnacle Performer Award
Falcon's highest internal honour, given directly by the CEO. Chosen from 92 staff for sustained impact across product, design system, and 0→1 launches.
2025
Kind words
From managers, peers, and collaborators, across fintech, SaaS, and beyond.
At her best under high pressure - instrumental in helping us win key contracts.
I had the pleasure of closely working with Ankita to create future visions around modern banking. She consistently demonstrated her passion for customers and design by asking the right questions. Reliable to get things done in the fastest time, and instrumental in prototyping futuristic versions of our product that inspired the entire team.
Takes complete ownership of her work. Her planning and prioritisation are excellent.
Ankita is one of the strongest team players. At Internshala she was responsible for planning the roadmap, assigning designers, leading the major projects on the student side, and mentoring other designers directly. A great learning experience to work with her.
Always quick to explore multiple solutions, open to feedback, and eager to learn.
Ankita is a sharp learner and puts in a lot of effort to deliver quality work. She has grown tremendously as an interaction designer. Her positive attitude and accessibility-first mindset make her an asset to any team.
Toolbox
Figma, Figma AI, FigJam, After Effects, Illustrator, Photoshop, Procreate. End-to-end design, 0→1 products, design systems, interaction, motion, prototyping, user research, usability testing, A/B testing, metric-driven iteration, information architecture, journey mapping, interaction design, design sprints, WCAG 2.1 AA, design QA, Figma Variables, iOS HIG, Material Design, stakeholder alignment, cross-functional collaboration. HTML, CSS, dev handoff.